Your Google Ads Are Profitable.
Now Multiply That Revenue Across Microsoft.
One unified algorithm. Two networks. Zero wasted spend. Breezy's Advanced Multi-Network Bidding Strategy extends your proven Google Ads performance into Microsoft's premium, less-competitive audience — without doubling your management complexity or splitting your optimization signal.
Unlock Your Multi-Network Strategy
Tell us about your current Google Ads performance and we'll show you exactly how much incremental revenue Microsoft can add.
Why Microsoft Advertising Alone Doesn't Work
Most advertisers fall into one of three traps with Microsoft Advertising. All of them leave money on the table — and the worst part is, they usually don't even know it.
Trap #1: Ignore It Entirely
They assume Microsoft's volume is too low to bother. Meanwhile, competitors with thinner margins are quietly picking up 15–30% incremental conversions from a less competitive auction — at a fraction of Google's CPC.
Trap #2: Copy-Paste from Google
They import their Google campaigns directly into Microsoft with no structural changes, no bid adjustments, and no audience-specific strategy. Microsoft's auction dynamics, audience demographics, and device behavior are fundamentally different. The same campaign structure rarely performs the same way.
Trap #3: Optimize in a Silo
They run Microsoft with its own automated bidding in complete isolation from Google. Two separate bidding systems, two separate conversion signals, two separate optimization loops — neither seeing the full revenue picture. Budget flows to whichever platform's algorithm is "louder," not to whichever keywords are actually driving revenue.
The real opportunity isn't just "turning on Microsoft Ads." It's running both networks under a single intelligence layer that sees all your conversion data and allocates every dollar to the highest-performing keyword — regardless of which platform it lives on.
Advanced Multi-Network Bidding Strategy
One platform-agnostic machine learning algorithm that bypasses both Google's and Microsoft's native bidding systems — and makes independent, revenue-driven bid decisions across both networks simultaneously.
Google Ads
Search, Display, Shopping, YouTube
Breezy's ML Algorithm
Platform-Agnostic Bid Optimization
Microsoft Ads
Bing, Yahoo, AOL, DuckDuckGo
GA4 + GTM Conversion Signal
First-party, event-based conversion tracking — the single source of truth powering every bid decision
One Algorithm, Two Networks
A single ML system evaluates performance across Google and Microsoft simultaneously — not two separate tools fighting for budget.
Revenue-Positive Bid Scaling
Bids increase automatically on keywords driving real revenue — and decrease on underperformers — across both platforms in real time.
Cookieless-Ready Signal
Built on GA4 event-based conversions tracked via GTM — following Google's own best-practice framework for first-party data collection.
Bypasses Native Bidding
Google Smart Bidding and Microsoft's automated bidding each only optimize within their own walls. Our algorithm sees the full picture.
Complete Revenue Attribution
Every conversion is attributed back to the exact keyword and network that generated it — giving you full visibility into cross-platform ROI.
Unified Budget Intelligence
Your budget flows to the highest-performing keywords regardless of which network they're on — maximizing total revenue, not just platform-level metrics.
A Premium Audience You're Not Reaching on Google
Microsoft's search network isn't a smaller version of Google. It's a fundamentally different audience — one that skews toward higher income brackets, professional decision-makers, and B2B buyers. When you combine this audience with Breezy's multi-network algorithm, you're not duplicating your Google reach. You're extending it into a segment that's harder to reach and easier to convert.
Higher Household Income
Microsoft searchers index significantly higher on household income than the average Google user — ideal for high-ticket services, B2B, and premium consumer products.
Native LinkedIn Profile Targeting
Microsoft's exclusive integration with LinkedIn allows targeting by job title, company, industry, and seniority — a B2B targeting capability Google simply cannot match.
Lower Cost-Per-Click
Less auction competition means your cost per click is typically 20–35% lower than equivalent Google keywords — giving you more clicks, more conversions, and better unit economics.
Broad Search Network Reach
Microsoft Advertising serves Bing, Yahoo, AOL, and DuckDuckGo — capturing strong intent signals from privacy-conscious and enterprise users who never touch Google Search.
Microsoft Audience Snapshot
Sources: Microsoft Advertising Audience Insights, Comscore
Three Approaches. One Clear Winner.
Here's how the most common Microsoft Advertising strategies stack up against Breezy's multi-network approach.
| Criteria | Microsoft Alone | Copy-Paste from Google | Breezy Multi-Network |
|---|---|---|---|
| Optimization Intelligence | Siloed, limited data | Google-optimized only | Cross-network ML |
| Conversion Signal Quality | MS tracking only | Split signals | Unified GA4 events |
| Budget Efficiency | Moderate waste | High waste | Maximum efficiency |
| Revenue Attribution | No cross-platform view | Fragmented data | Full-funnel clarity |
| Management Complexity | Separate platform | Dual management | Single point of control |
Running Microsoft Alone
Copy-Paste from Google
Breezy Multi-Network
BESTGoogle Tag Manager (GTM)
Server-side and client-side tag deployment for maximum data capture
GA4 Event-Based Conversions
First-party data signals tied to real user actions — not cookies
Cross-Network Attribution
Every conversion mapped to the exact keyword, ad, and network that produced it
Breezy ML Algorithm
Bid decisions powered by unified data across Google + Microsoft
Built on GA4 + GTM: Tracking That Actually Works in 2025
Most multi-platform advertisers are flying blind. They have different conversion tags firing on each network, inconsistent attribution windows, and no way to compare an actual apples-to-apples ROI between Google and Microsoft.
Breezy's infrastructure is built on Google's own recommended framework: GA4 event-based conversion tracking deployed through Google Tag Manager. This gives us:
First-party data that doesn't rely on third-party cookies — future-proofed for Chrome's privacy changes and Safari/Firefox restrictions.
Event-based conversion goals that capture the actual user actions that matter — form fills, calls, purchases, and downstream revenue events.
Cross-network attribution — both Google and Microsoft conversions flow into the same GA4 property, creating a single source of truth.
Clean signal for ML bidding — the algorithm receives accurate, consistent conversion data from both networks, enabling intelligent bid decisions.
Why this matters: If you've been burned by attribution gaps between platforms before — seeing conversions in Google that don't show up in Microsoft, or vice versa — this is the fix. One tracking layer, one truth, one algorithm making decisions based on complete data.
What Multi-Network Strategy Looks Like in Practice
Real results from companies that expanded from Google-only to Breezy's unified multi-network approach.
Enterprise Software Company
$45K/mo Google Ads spend extended to Microsoft. Unified bidding deployed across both networks with LinkedIn profile targeting layered in.
Multi-State Personal Injury Firm
$28K/mo Google Ads + Microsoft expansion. High-intent case intake keywords targeted across both networks with unified conversion tracking.
Luxury Real Estate Brokerage
$62K/mo combined spend. Microsoft's higher-income audience proved exceptionally responsive to luxury property listings and agent landing pages.
Is This Strategy Right For You?
We don't take on every client. Here's how to know if multi-network expansion makes sense for your business right now.
This Is For You If…
You're spending $15K+/month on Google Ads and your campaigns are already profitable.
You want incremental revenue without proportionally increasing your total ad spend.
Your audience over-indexes on Microsoft properties — B2B, professional services, legal, real estate, or higher-income demographics.
You value unified reporting and attribution — not separate dashboards for each platform.
You're looking for an agency partner, not a vendor — someone who will challenge your assumptions and push for measurable growth.
This Is NOT For You If…
Your Google Ads are still underperforming or you're spending under $15K/month — you need to fix your Google foundation first.
You want to "just test Microsoft" in isolation without integrating it into your broader paid strategy.
You don't have proper conversion tracking in place and aren't willing to implement GA4 + GTM.
You're looking for the cheapest agency — our approach requires infrastructure and expertise that costs more than a freelancer, but delivers materially different results.
You're not comfortable with data-driven decision-making — our approach is algorithm-first, not gut-feel-first.
If you're not sure which category you fall into, that's okay. Schedule a call and we'll give you an honest assessment — even if the answer is "fix your Google Ads first."
Common Objections — Answered Honestly
"Bing / Microsoft doesn't have enough volume to matter."
Microsoft's search network accounts for roughly 38% of U.S. desktop search share when you include Bing, Yahoo, AOL, and DuckDuckGo. For B2B and professional services, that audience skews even higher because enterprise environments default to Edge and Bing. The question isn't whether the volume exists — it's whether you're capturing it. Most of your competitors aren't, which is exactly why the CPCs are lower and the conversion rates are often stronger.
"We already tried Microsoft Ads and it didn't work."
In almost every case we've audited, the "failure" came from one of two things: importing Google campaigns without structural changes, or running Microsoft in total isolation without cross-platform optimization. Both approaches guarantee underperformance. Breezy's multi-network strategy is fundamentally different — one algorithm, unified conversion data, and bid decisions that account for both platforms simultaneously. The channel didn't fail. The approach did.
"This sounds complex to manage."
For you, it's actually simpler. You get a single point of contact, unified reporting across both networks, and one strategy conversation instead of two. The complexity lives in our infrastructure — the ML algorithm, the GTM tagging, the GA4 event configuration, and the cross-network bid management. That's our job. Your job is to evaluate results, and we make that as clean and transparent as possible.
Ready to Capture Revenue You're Currently Missing?
Whether you're ready to extend your Google Ads into Microsoft or need to shore up your Google foundation first — we'll tell you which path makes sense and why.